Ten years ago, simply offering a fitness program was enough to differentiate a Medicare Advantage plan from competitors. Now, however, these plans need to do much more to stand out from the crowd.

Nearly 1 in 4 older adults experiences a fall each year, but most don’t realize that targeted exercises can dramatically lower that risk. Maintaining strength and balance is key to staying active, ...

The funding will support on-site services delivered through a place-based services model, which embeds care within residential and community settings to reduce barriers such as transportation and ...

HUNTSVILLE, Ala. (WAFF) - Starting next week, Medicare members who get coverage through Blue Cross Blue Shield will lose their fitness benefit. For many local seniors that change could mean losing ...