Since its release in late January, Baratunde Thurston's book, "How To Be Black," has sold more than 15,000 copies, hitting the New York Time bestseller list out of the gate. Thurston, The Onion's ...

The self-publishing industry continues to expand, opening up new opportunities for young writers and becoming an attractive place for veteran authors with traditionally published titles under their ...

Overview:Strong advertising blends creativity with psychology, storytelling, and audience understanding.Timeless books plus ...

My first self-published book sold less than 100 copies in 10 years and has five reviews on Amazon. But my next books did much better: Engagement from Scratch!, for example, has been downloaded over ...

Creating an advertising campaign to sell your faith-based book requires you to employ strategies that convince readers the book is worth buying. You also need to use advertising that appeals to the ...

Self-publishing works best when authors think like entrepreneurs. Here’s how marketing, AI, and reader relationships drive long-term success.

This is the first installment of a three-part series on how indie authors can market their books whatever their budget. Here we offer tips for those working with a small budget of about $200. Book ...

Want to get your next book not only published and reviewed but actually sold? Marketing plays a key role in that goal. But, you don't have to be a marketing expert. You just need to apply marketing ...

First, a confession. Having selected the best business books on marketing for s+b for a number of years now, I must say: Nobody writes books about marketing anymore. Marketing hasn’t disappeared, ...

The rapid expansion of both the internet and ecommerce has resulted in some seriously dramatic shifts in terms of business marketing best practices. If you’re feeling a bit lost in this new world of ...