A refresh can be a great way to update your company branding and image. But it should only be done for the right reasons, ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

Fifth Third reports that small businesses marketing strategies for Gen Z should focus on authenticity, sustainability, and ...

Melanie Borden is the CEO & Founder of The Borden Group. She works with executives to align their brand with their LinkedIn strategy. When it comes to branding, there’s not a single element that gets ...

Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience. Learn how B2B channel ...

As legislation rolls out gradually around the country — and the world — most human resources professionals expect pay transparency and pay equity to increase in importance or remain of equal ...

In 2025, playing it safe isn’t an option. It’s time for brands to stop following the rules and instead challenge them. There are so many touchpoints consumers engage with nowadays, and algorithms that ...

The world of public relations has always been about making a splash. And in an age of more and more media clutter, breakthrough ideas have never been more important. To create that can’t-miss-it buzz, ...

These rules of thumb will help your business avoid the predictability trap in 2026 and beyond. “Pick a card. Any card.” This is the familiar refrain that magicians have spoken for generations as a ...

Letsfly marks its 12th anniversary with a new brand strategy, integrating AeroHub and HiBeds to build a one-stop global ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Global sports company PUMA, in partnership with creative agency adam&eveDDB, continues its journey of elevating the brand with a new brand marketing strategy ...