Everyone wants predictive algorithms to be accurate, but there are different ways to define accuracy. Is it better to have an algorithm that's rarely perfect, but also rarely off by a mile? Or to have ...

A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them.

Algorithms can be elegant, helpful tools to solve complex problems. And Kellogg professor Sébastien Martin is teaching students how to think holistically, so, that through technical skills, they can ...