IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today (September 8th, 2022) released its ‘Guide to Ecommerce for Digital Advertising’ to provide ...

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could ...

As a center of gravity for commerce budgets, Amazon also has an outsize influence on how brands measure ecommerce advertising. Take “advertising as a cost of sales,” which is the Amazon standard ...

Opinions expressed by Entrepreneur contributors are their own. Ecommerce has been growing steadily for the past few years, gradually displacing traditional retail sales and becoming the default way ...

To attract new customers and increase revenue, you need an e-commerce marketing strategy that’s intentional and well-targeted. When your marketing aligns with how and where you sell online, it’s ...

Discover the top 5 omnichannel marketing tools for US brands in 2026 to unify channels, automate journeys, and grow revenue.

Anna Luo is Senior VP of Customer Innovation & Marketing at Jivox, telling global brands' stories with data, metrics and business impact. The events of the last year have led marketers to step back ...

The Scale Performance aids online brands in achieving ecommerce advertising growth through data-driven campaigns and performance-focused strategies. ATLANTA, GA ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. Once upon a time, product-based businesses focused heavily on boosting foot traffic to their brick-and-mortar stores. But ...

The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...

Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning ...