Special thanks to OpenArt who sponsored this video 💙! What if your influencer never asked for payment, promoted your products daily, and looked flawless in every shot? That’s now a reality. In this ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. You may have seen Emily Rae on Instagram. She has long, perfectly blow‑dried hair, glowing skin and, like countless other ...

You may have seen Emily Rae on Instagram. She has long, perfectly blow‑dried hair, glowing skin and, like countless other influencers, posts images spotlighting Rhode products, ski chalets and Nobu ...

AI-generated “digital twins” of content creators and celebrities are popping up all over the place, and managing this ...

The virtual influencer market is on track to hit $45.8 billion by 2030. Here's what you need to know about if they're right for your creator marketing strategy.

Lil Miquela has 2.3 million Instagram followers, brand deals with Calvin Klein and Samsung, and a carefully curated aesthetic that would make any influencer envious. There’s just one catch: She ...

Over the past four months, millions of people have enjoyed the uproarious life advice dispensed by Granny Spills, an influencer wearing all-pink designer suits, on TikTok and Instagram. “Flowers die, ...

Faking Coachella attendance is nothing new — even real influencers have been doing so in recent years — but generative AI has now progressed to the point where it’s become m ...