Editor’s note: This is the second article in a series. For the first article, which provides a series overview, see “Transform Your Business Model,” also in this issue. Accounting firms come to Kassi ...

To attract new customers and increase revenue, you need an e-commerce marketing strategy that’s intentional and well-targeted. When your marketing aligns with how and where you sell online, it’s ...

A strong business plan for startup success gives founders direction, helps them set clear goals, and makes it easier to explain the business to lenders, partners, and investors. Real progress starts ...

AI is at the center of business strategies for 2026—and so must values-based leadership to unlock the organization’s potential. With business strategies for 2026 well underway, leaders are ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

This week on IPWatchdog Unleashed, I had the pleasure of speaking with Deborah Farone, founder of Farone Advisors, former Chief Marketing Officer of Cravath, Swain & Moore, and author of Breaking ...