Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

From fractional CMOs to agencies, learn when to use each resource and how to align them for consistency, scale and measurable ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

LONDON--(BUSINESS WIRE)--Technavio analysts forecast the global office stationery and supplies B2B market to grow at a CAGR close to 3% during the forecast period, according to their latest market ...

Sue Mizera, Propolis Ambassador, takes a deep dive into psychographics and why it should be a top priority for the savvy B2B marketer. Part I. Even as B2B marketers’ roles expand and become ever more ...

To learn more about our editorial approach, explore The Direct Message methodology. When I started my career in Silicon Valley, there was a crisp clarity in B2B branding: know your customer, speak ...

B2B marketers constantly reinvent their strategies to capture attention and engage their audience. To do that, they must take risks, challenge old methods and embrace new ideas. Sticking to outdated ...

How are you managing leads in your business? Are you spending hundreds of hours working through each one manually? Are you having to guess which leads are more likely to result in conversions? Or are ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...

Albert Einstein famously defined insanity as doing the same thing over and over again and expecting different results. From my perspective, this principle, often cited to highlight counterproductive ...