Josh Line is Comedy Central’s new EVP Marketing & Creative. The Viacom-owned cable net said he will oversee all facets of strategic and creative brand development, consumer marketing and ...

EXCLUSIVE: Casey Benesch, a former Netflix executive who helped build up the streaming giant’s stature in comedy, is moving to rival Prime Video to head up comedy marketing. The move was announced ...

Department structure all depends on the needs of the organization, company culture, and the strategy the team is using to reach its customers. It’s actually one of the most difficult decisions CMOs ...

This article of this two-part series outlines more ways that comedy—in this case, improvisation—can help marketers do a better job connecting with audiences. (Here's Part 1.) Improvisation can hone ...

How can marketers borrow techniques from improv comedy to inform their content marketing? That was the question Kathy Klotz-Guest tackled in her presentation, “How to Create Unforgettable Content ...

What’s the secret to great comedy? Timing. What’s the secret to audience engagement? Timing. It’s well understood that advancing technology and changing consumer behavior is driving an explosion in ...

With Trevor Noah taking over Comedy Central’s Daily Show on Sept. 28, “How old is Trevor Noah?” has become such a popular search phrase that the network is leveraging that interest in a new marketing ...

If the point of content marketing is to form and nurture a relationship with your audience, humour should be an important component in any marketing strategy. Nothing makes people feel at ease and ...

Wahoo’s Fish Taco has always had a flare for the unusual. From the menu to the décor, the brand fuses fun and quirky characteristics with a cool atmosphere and image. That edginess was top of mind ...

On Comedy Central, the reality show Nathan for You features a mild-mannered Canadian giving small-business owners outrageous marketing advice. In one episode, Nathan Fielder tries to get 40 maids to ...