Social media marketing was once an exciting new way for companies to market their products and services. Businesses set up profiles, gathered followers and began posting regularly. In the early days, ...

As trends go viral, flavor development timelines are being put to the test.

It’s commonly understood that a successful e-commerce strategy requires a paralleled social media strategy. Today’s consumers look to social media for detailed product information, proof of value and ...

Today, trust in popular platforms is diminishing, organic reach is haphazard and hard to predict, and user behavior is growing more difficult to discern than ever before. At the same time, a steady ...

Which trends will define social media marketing this year? To find out, Emplifi conducted a survey of 564 marketers. An infographic (below) covers key insights from the research. It explores key ...

Forget panic buying, it’s more a case of FOMO – fear of missing out – that is increasingly leaving supermarket shelves bare ...

Social media users, in 2026, are reliving 2016 nostalgia online. We answer the questions swirling around why and what this means. HILLARY CLINTON: I don't know who created Pokemon Go. But I'm trying ...

Some trends have been a slow burn while others have exploded and extinguished, but all have had an influence on retail sales – even causing global shortages, in the case of matcha - as their appeal ...