Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, ...

Influencers, by name, have powerful influences on what we believe and how we live. They have a substantial number of active followers online and frequently create content to engage their audience.

China is taking steps to stop the spread of misinformation on social media, and some people think other countries should follow suit. We’ve all scrolled through TikTok or Instagram before when we’ve ...

“Social media” as a phrase has almost become blasé even though it’s literally just a few years old. As an idea, it has only recently been introduced to the world, though as an entity it has existed ...

The consumer behavior of older consumers remains understudied despite the group’s large numbers and high buying power. There are over 110 million adults in North America age 55 and over, representing ...

Source: Getty Images Medical professionals who use social media to educate the public on health-related topics have grown in prominence. The best medical information and advice is nothing without good ...

In 2025, the journal of Health Communication published a study that was described as a theory-driven content analysis of YouTube videos that focused on promoting mental health among college students.