Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. B2B transactions ...

B2B has traditionally been a landscape dominated by SEO, data algorithms and cold-calling. Data from the B2B industry itself shows that the majority of a B2B buyer’s journey is complete before a ...

As the world turns and we all continue to adapt how we do business, one thing has become clear: hybrid selling models are the way of the future. But simply swapping in-person interaction for digital ...

The emphasis on digital marketing has affected investment in other channels. So have we lost sight of the value that ‘live’ human interaction can bring to B2B sales? In this whitepaper we define Human ...

After almost two years of soaring digital demand thanks to the pandemic, the business world is starting to settle into more regular patterns of operation. However, there are some aspects of business ...

This episode of the Marketing Smarts Live Show delves into the art of creating human-like interactions in B2B digital marketing. Join us as we explore ways to infuse authenticity and humanity into ...