Twitter faces scrutiny, yet there are unique opportunities to revamp its image, user relations and outdated analytics system. Will this strategic shift succeed? With Elon Musk’s Twitter features ...

Twitter appears to have pulled the plug on its Analytics service, preventing users from getting detailed information on the reach of their tweets. Twitter Analytics used to provide detailed breakdowns ...

Twitter, which recently announced its Promoted Tweets advertising program, has acquired the maker of a cloud-hosted Web analytics application, Twitter said Thursday. Smallthought Systems' Trendly lets ...