Ever since TikTok launched, different major platforms have been looking for ways to keep up with the trendy app through offering alternatives. Shorts is YouTube's way to compete with TikTok but ...

YouTube announces Shorts will soon be eligible for monetization, and creators will keep 45% of the revenue generated from viewership. This is a significant update for creators who earn income on ...

The Complete 2026 Guide YouTube Shorts has fundamentally changed the content creation landscape, offering creators an unp ...

YouTube logo is seen displayed on a phone screen in this illustration. YouTube introduced YouTube Shorts feature that is supposed to be a competitor to TikTok. (Photo Illustration by Jakub ...

YouTube is introducing new advertising capabilities for its short-form video offering, Shorts, according to a company release. The unveiling of the new features is timed to the IAB NewFronts this week ...

Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers and animated ads will enhance advertising options by year-end. YouTube is ...

is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired. In its ongoing battle with TikTok for ...

Starting in 2023, Shorts will join the YouTube Partner Program. Thus, when qualified, creators can earn on ads displayed on Shorts. If not, you can still earn money through tips, subscriptions, and ...

YouTube just took arguably its biggest swing yet at TikTok as the platform war intensifies. The Google-owned giant is putting the squeeze on rival video platform TikTok by launching revenue-sharing ...

YouTube creators will soon have the ability to link Shorts to other types of content, such as long-form videos. The goal is to provide a safer way for creators to direct viewers to their other content ...

New features include a vertical live video feed, side-by-side recording, and additional tools to make Shorts out of longform YouTube videos. New features include a vertical live video feed, ...

YouTube is rolling out creator-initiated brand partnerships for Shorts and introducing enhanced Data Story cards for better performance tracking. Key updates: Why we ...