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Apple hardware has gone into orbit, starting with shuttle-era experiments, through a long exclusion, and now a controlled ...

Apple is reportedly moving ahead with its smart glasses project by testing multiple prototypes, with four different design ...

Apple finally unveiled its take on our generative AI future and that vision is pretty far-reaching. Apple Intelligence — Apple’s brand name for AI — extends across all of Apple’s platforms (the iPhone ...

Apple's rumoured smartwatch project may be more than just an experiment, after Bloomberg reports that a big team is working on the device. At the start of the week, The New York Times and The Wall ...

Apple occasionally commissions artists to experiment with how far they can push iPhone cameras. The third video in this series features water moving in slow motion. It’s enthralling, and it’s all ...

Apple Burlingame is the first Apple Store to trial the new feature. Apple is testing a streamlined pickup window for online orders at one of its stores in Northern California. The new initiative, ...

Apple experiments with a lot of things inside its laboratories, and many of these experiments never see the light of day. One of these experiments is a quite intriguing silicone band for the Apple ...

Fruity cargo cult Apple is considering improving the quality of the cameras in its shiny toys as it experiments with a new concept called “value for money.” Daring Fireball‘s John Gruber claimed on ...