If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda fresh from a McDonald’s machine, you’ve probably experienced that eye-widening first moment that the ...

Sprite has launched “It’s That Fresh,” a platform that unites the brand’s expression globally through a refreshed visual identity, global partnerships and more, per details shared with Marketing Dive.

While Coca-Cola is iconic in its own right, the beverage company loves to introduce new and unique flavors of beloved sodas that align with the seasons. And there are several exciting sips for spring, ...

The design teams at forpeople and Coca-Cola have refined the soft drink’s visual style, guided by its new tagline and brand platform It’s That Fresh Sprite has partnered with London-based creative ...