The Alpha Mindset on Instagram: "Loyal customers are worth more than one-time sales. In this scene from And Just Like That, a bakery owner only allows her loyal customers to make Thanksgiving pie pre-orders. While new customers are frustrated, the decision keeps her most consistent supporters happy. She knows these are the people who kept her business alive during the lockdown, and by rewarding their loyalty, she ensures they’ll continue to come back. In business, it’s not always about pleasing

How Estée Lauder Turned Strangers In Bus Into Lifetime Customers