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virtualspeech.com
Preparing Your Company Spokesperson for Media Interviews
Having a good company spokesperson is essential for your public relations. The spokesperson gives your organisation both a face and a voice, helping to build trust with the audience on your behalf.
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Influencer Marketing is today’s social-media-focused spokesperson. But does influencer marketing work in B2B? And who is a good influencer for your brand, anyway? In this clip from B2B Forum 2023, Ashley Zeckman, VP of strategy and customer success for Onalytica, shines a light on six different influencer marketing models and why you may want to use each. If you’re curious how influencer marketing can work for you, watch the video or read the transcript now 👉 https://mprofs.com/cut-the-bs-b2b-i
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