📣 The Target Lady is backkkkkk! Kristen Wiig reprises her famous Saturday Night Live character, Target Lady, in Target’s national ad campaign for its new membership program. “Target Lady is incredibly special to me because it’s one of the characters I created at The Groundlings and ended up on SNL. She loves Target! I mean, who doesn’t?” Wiig said in a statement. “It was so fun to bring her back after all this time, and we had so much fun imagining the world Target Lady sees inside the store to

The Target Lady—the crazy cashier played by Kristen Wiig on “Saturday Night Live”—is back, this time as the central character in a major marketing push from Target as it promotes its newly revamped loyalty program. Behind the marketing plans: https://ow.ly/5gKG50R6Jsg | Ad Age