LL Cool J once snuck a FUBU promo into a Gap ad — and FUBU sales skyrocketed | NowThis Money

A History Of Fubu - An Inside Look To How They Flipped Clothing To A $350M Company

Before they say, “We did it all,” FUBU did it first. Back in the '90s, we were all about pushing boundaries. So, I reached out to Hype Williams, hip-hop's Steven Spielberg, to shoot our FUBU commercial. He moves me up his two-year waiting list of the household hip-hop names you know today and says, "I'll do it, and I see blue." Now, I'm clueless, but I gotta cut a check for a million to someone giving me nothing but "I see blue." Fast forward to the shoot: two days in an Olympic-size swimming po

One of the biggest moments in @FUBU history 🙌🏾 | Daymond John

The Rise and Fall of FUBU :: A Lesson in Business and Branding - The Hundreds